The Bush Chemist, part of the Summit Pharmacy Group, is an Australian owned and operated family business, established by Espie Watt. With nearly 40 years pharmaceutical experience operating in both rural and metropolitan Australia, Espie developed the Bush Chemist as a place where customers can not only find everything they require conveniently and at a great price, but will receive genuine and friendly customer care.
Based on The Bush Chemist’s overall business objective of achieving an integrated marketing message, JAM Media developed an integrated communication plan to rebrand the business based on the tagline “country care, anywhere”. Creating the story behind the brand, that Bush Chemist was not only a one-stop-shop for keeping the family healthy, but somewhere where you are treated as a person not a consumer, was important and formed the first step in the marketing strategy. From here, the strategy was implemented consistently across all facets of the business’ marketing, thus re-introducing the brand to both new and existing customers.
JAM Media’s advertising strategy incorporated marketing consultancy, branding and positioning, email marketing, radio and television production, signage, graphic design, brochures and catalogue and letterbox distribution. Since Bush Chemist’s relocation, the feedback from customers and staff alike regarding the new branding, store fitout and philosophy has been extremely positive. Good results from the television, radio, online and print marketing have also been achieved, with the majority of loyalty club members visiting the new store within weeks following the launch.
Creative tools: Illustrator CC, Indesign CC, Photoshop CC
We love helping our clients achieve their business goals through the effective use of advertising and marketing. And, we love it even more when they take the time to let us know!
"JAM Media has been a valued business partner to Wagga Motors for over five years. Their ability to deliver a professional edge to our advertising and marketing portfolios has really taken our business forward. JAM Media's team are always looking for a fresh approach which will allow our business to stay ahead of the competition.
- Scott and Richard Braid
"I have experienced a wonderful working relationship with the team at JAM Media over the last four years. Their staff are dedicated to professional, innovative and individualised management of my design and marketing needs. Their attention to detail and prompt coverage of any project, large or small, is fantastic.
- Amy Geach
"I see real advantages in using one supplier to handle all the marketing and act as our creative brain. WIth JAM Media I have a business partner - one that manages the brand, consistency in messaging and all our marketing. It means I am able to focus on what I do best - operate the business."
- Michael Casey, General Manager
"JAM has delivered the vision we have had for the business; the brand messages have been clearly conveyed throughout the rebranding and relocation. We look forward to rolling out further stores in the Riverina with JAM Media as our strategic marketing partner."