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The Bush Chemist, part of the Summit Pharmacy Group, is an Australian owned and operated family business, established by Espie Watt. With nearly 40 years pharmaceutical experience operating in both rural and metropolitan Australia, Espie developed the Bush Chemist as a place where customers can not only find everything they require conveniently and at a great price, but will receive genuine and friendly customer care.

Based on The Bush Chemist’s overall business objective of achieving an integrated marketing message, JAM Media developed an integrated communication plan to rebrand the business based on the tagline “country care, anywhere”. Creating the story behind the brand, that Bush Chemist was not only a one-stop-shop for keeping the family healthy, but somewhere where you are treated as a person not a consumer, was important and formed the first step in the marketing strategy. From here, the strategy was implemented consistently across all facets of the business’ marketing, thus re-introducing the brand to both new and existing customers.

JAM Media’s advertising strategy incorporated marketing consultancy, branding and positioning, email marketing, radio and television production, signage, graphic design, brochures and catalogue and letterbox distribution. Since Bush Chemist’s relocation, the feedback from customers and staff alike regarding the new branding, store fitout and philosophy has been extremely positive. Good results from the television, radio, online and print marketing have also been achieved, with the majority of loyalty club members visiting the new store within weeks following the launch.

Creative tools: Illustrator CC, Indesign CC, Photoshop CC

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